Yalova Meslek Yüksekokulu

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Browsing Yalova Meslek Yüksekokulu by Subject "Social Media Advertising Campaigns"

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    COVID-19 PANDEMİ SÜRECİNDE SOSYAL MEDYA REKLAM KAMPANYALARININ TÜRKİYE VE DÜNYADAKİ YANSIMALARI
    (İKSAD Publishing House, 2021-09) Talih Akkaya, Duygu
    The Covid-19 virus, which first appeared in Wuhan, China in December 2019 and was defined as a pandemic by the World Health Organization (WHO), affected the whole world and caused the death of many people. In this process, the effect of which is still ongoing and the risk of transmission is very high, mandatory restrictions were made all over the world, most of the businesses were closed for a long time, and curfews were applied in some periods. Therefore, people stayed at home and avoided crowded environments as much as possible, and tried to meet almost all their needs, especially their basic needs, by shopping online. The already widespread internet usage and online shopping rate have increased even more with the effect of staying at home, which has led to the start of the digital struggles of businesses in the global sense. Many internet users are influenced by social media advertisements when making an online purchase decision. Therefore, the Covid-19 pandemic process has led to an increase in social media advertising investments in parallel with the increasing online spendings, and most of the businesses have started to produce effective and creative digital campaigns that are suitable for the process while focusing on advertising investments. Within the context of the study, first of all, a literature review on the Covid-19 pandemic process and social media advertising was made, then examples of successful social media advertising campaigns carried out in this process were examined and the effects of these campaigns in Turkey and in the world were evaluated.