The Effects of Materialism and Hedonic Shopping Value on the Impulse Buying Behavior: A Study on University Students in Turkey

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dc.contributor.authorAçan, Bora
dc.contributor.authorÖzhan, Şeniz
dc.contributor.authorTalih Akkaya, Duygu
dc.date.accessioned2022-03-02T19:42:24Z
dc.date.available2022-03-02T19:42:24Z
dc.date.issued2021-04-30
dc.description.abstractThe purpose of this research is to determine the effects of materialism and hedonic shopping value on impulse buying behavior and the effect of materialism on hedonic shopping value. The study sample was comprised of students selected via convenience sampling method at one state university in the Marmara Region of Turkey. The analysis of the data acquired by face-to-face questionnaire method from a total of 464 university students was performed by factor analysis. Structural equation modeling was used to assess the effects of materialism and hedonic shopping value on impulse buying behavior and the effect of materialism on hedonic shopping value. The findings showed that the success dimension of material-ism has a positive effect on all dimensions of hedonic shopping value and that the success and centrality dimensions of materialism have a positive effect on impulse buying behavior. Also, it was observed that the happiness dimension of materialism has a negative effect on impulse buying behavior and all dimen-sions of hedonic shopping value. Furthermore, it was seen that the social interaction and praise from others dimensions of hedonic shopping value have a negative effect on impulse buying behavior. These findings can help theorist and marketers better understand young people’s impulse buying behaviors.tr_TR
dc.identifier.issn2528-9527
dc.identifier.urihttp://dspace.yalova.edu.tr/handle/1/193
dc.language.isoentr_TR
dc.publisherUluslararası Toplum Araştırmaları Dergisi (OPUS)tr_TR
dc.relation.ispartofseries17;36
dc.subjectResearch Subject Categories::SOCIAL SCIENCEStr_TR
dc.subjectConsumer behaviortr_TR
dc.subjectMaterilaismtr_TR
dc.subjectHedonic Shoppingtr_TR
dc.titleThe Effects of Materialism and Hedonic Shopping Value on the Impulse Buying Behavior: A Study on University Students in Turkeytr_TR
dc.typeArticletr_TR
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