Çocuklara Yönelik Televizyon Reklamcılığında Ebeveyn Algılarının Tutum ve Arabuluculukları Üzerine Etkisi: Kocaeli (Gölcük)’de Bir Araştırma

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dc.contributor.authorTalih Akkaya, Duygu
dc.contributor.authorÖzhan, Şeniz
dc.date.accessioned2022-03-08T10:38:14Z
dc.date.available2022-03-08T10:38:14Z
dc.date.issued2021-07-30
dc.description.abstractTelevision continues to be an indispensable mass communication tool for children, who have a key role in consumer societies, despite rapidly developing communication technologies. Children are exposed to advertisements, which constitute a significant part of television content, and are particularly affected by advertisements directed to them. Parents’ perceptions of these effects are determinative on their attitudes and behaviors about television commercials for children. The aim of this study is to examine the effects of parents’ perceptions of television commercials towards children on their attitudes and mediation. For this purpose, a literature review was conducted on the effects of television advertisements for children, parents’ perceptions and attitudes towards these advertisements and parental mediation. In the application part, the questionnaire prepared to examine the effect of parents’ perceptions of television advertisements towards children on their attitudes and mediation was answered by the parents, and the data obtained as a result of the answers of 247 parents were analyzed with the structural equation model and interpreted. According to the results, parents who have a negative perception of the effects of television advertisements for children have negative attitudes towards these advertisements and exercise control over the content and duration of their children watching television, and perceptions that the advertisements are informative have a positive effect on parents’ conversations with their children about the ad content. was found to be. In addition, it was concluded that the attitudes of the parents towards television commercials towards children had a negative effect on their conversations with their children about the advertisement content.tr_TR
dc.identifier.citationhttps://dergipark.org.tr/tr/download/article-file/1617263tr_TR
dc.identifier.issn1308-3198
dc.identifier.urihttp://dspace.yalova.edu.tr/handle/1/477
dc.language.isotrtr_TR
dc.publisherErciyes İletişim Dergisitr_TR
dc.relation.ispartofseries8;2
dc.subjectResearch Subject Categories::SOCIAL SCIENCEStr_TR
dc.subjectAdvertisingtr_TR
dc.subjectTelevision Ads for Childrentr_TR
dc.subjectParental Perceptionstr_TR
dc.subjectParent Mediationtr_TR
dc.titleÇocuklara Yönelik Televizyon Reklamcılığında Ebeveyn Algılarının Tutum ve Arabuluculukları Üzerine Etkisi: Kocaeli (Gölcük)’de Bir Araştırmatr_TR
dc.typeArticletr_TR
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