Sanat ve Tasarım Fakültesi

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Browsing Sanat ve Tasarım Fakültesi by Author "YILMAZ, Yasin"

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    MAGAZİN DERGİLERİNDEKİ REKLAM TASARIMLARININ GRAFİK ÖĞELERİ AÇISINDAN İNCELENMESİ
    (Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi, 2017-12) YILMAZ, Yasin; CEYLAN, İbrahim Gökhan; CEYLAN, Hatice Bahattin
    Advertising layout provocates the purchasing will of the consumers.We are facing up the pages that contain the advertising of products in the magazines which the consumers easily reach out.The advertising layouts ought to provide by the via of keeping the buyers’ attention. The designer ought to aim at facilitating the hoped behaviours; by the way of conveying the messages that are constructed by the firm.At first; before the starting of the layouts it is useful that he ought to make a survey on the mass public and he ought to pass the second phase as collecting the given data from the results. While advertising designs are being implemented, the data obtained about the target audience should be made in accordance with the graphic design items. Within the scope of this study, three advertisements will be examined in terms of graphic design items, one from three magazine best-sold types. As a result of this research, it is aimed that the advertisement designs in magazines; they are examined in accordance with graphic design items, and it is aimed to make a beneficial literature and designers who will design advertisements benefit from this aspect of their designs
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    SOSYAL MEDYADA YER ALAN REKLAMLARIN RENK TERCİHLERİ VE HEDEF KİTLEYE UYGUNLUĞU AÇISINDAN İNCELENMESİ
    (Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi, 2017-12-01) CEYLAN, Hatice Bahattin; CEYLAN, İbrahim Gökhan; YILMAZ, Yasin
    Man, as he has become accustomed to the obligatory lifestyle of communication in various ways throughout his life, is on the attempt to find the ways of communication that can enhance the functionality to this end. What has taken the greatest toll in this purpose is the visual arts. Some of these ways are either the visual phenomena which take the place in the community or the tools which the new technology has brought into the life. The communal life is looking for new ways to express itself along with the developing devices and is trying to articulate new searches and approaches speedily. While, as well as this understanding, new and authentic styles, such as display advertisement, colours and illustrative elements are being articulated, this condition has also reflected on the advertisement. While new developments are putting forward new courses in these ads, social media advertisement has begun to stand out. While these ads put forward the advantages, such as the using manner and costs, they are under evaluation not just in terms of the vision and typography but also the availability of the targeted audience according to the mistakes made in the process