SOSYAL MEDYADA YER ALAN REKLAMLARIN RENK TERCİHLERİ VE HEDEF KİTLEYE UYGUNLUĞU AÇISINDAN İNCELENMESİ
Loading...
Date
2017-12-01
Journal Title
Journal ISSN
Volume Title
Publisher
Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
Abstract
Man, as he has become accustomed to the obligatory lifestyle of communication in various ways
throughout his life, is on the attempt to find the ways of communication that can enhance the functionality to
this end. What has taken the greatest toll in this purpose is the visual arts.
Some of these ways are either the visual phenomena which take the place in the community or the tools which
the new technology has brought into the life. The communal life is looking for new ways to express itself along
with the developing devices and is trying to articulate new searches and approaches speedily.
While, as well as this understanding, new and authentic styles, such as display advertisement, colours and
illustrative elements are being articulated, this condition has also reflected on the advertisement.
While new developments are putting forward new courses in these ads, social media advertisement has begun to
stand out. While these ads put forward the advantages, such as the using manner and costs, they are under
evaluation not just in terms of the vision and typography but also the availability of the targeted audience
according to the mistakes made in the process
Description
Keywords
Graphic , social media, adv designing, Graphic designing items /elements, the mass public / the target audience.
Citation
Ceylan, H. B. , Ceylan, İ. G. & Yılmaz, Y. (2017). SOSYAL MEDYADA YER ALAN REKLAMLARIN RENK TERCİHLERİ VE HEDEF KİTLEYE UYGUNLUĞU AÇISINDAN İNCELENMESİ . Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi , 4 (12) , 273-282 . Retrieved from https://dergipark.org.tr/tr/pub/asead/issue/52678/694408